People, as far as North America is concerned, have been captured by the unique single-cup coffee brewing systems and proprietary K-Cups in making their perfect cup of coffee. Keurig, a privately held company that markets best single-cup coffee makers and brewing systems for the office and the home, has merged with Green Mountain Coffee Roasters, Inc. which acquired the remaining 65% of Keurig, Inc. last 2006 and currently owns 100% of its shares.
Keurig’s differentiating features is its brand distinction. It leads single-cup brewing both in the home and office extending about 200 varieties of K-Cups, Keurig is quickly establishing leadership in at home sales. Keurig K-Cups and brewers are currently sold in over 10,000 retail locations including Macy’s, Filene’s, Bloomingdale’s, Dillard’s, Marshall Fields, Target, Bed, Bath & Beyond, Linens ‘N Things and Bonton.
The company’s partnerships include Green Mountain, Diedrich, Gloria Jean’s, Timothy’s, Van Houtte, Newman’s Own Organics, Tully’s, Caribou, Coffee People, Emeril’s, Bigelow, Twinings, and Celestial Seasonings. Single-origin coffees from Costa Rica, Mexico, Nicaragua, Guatemala, Colombia, Brazil, Kenya, Ethiopia, and Sumatra Along with exquisite custom blends, Fair Trade and organic varieties, and flavored coffees like Hazelnut, Chocolate Almond, or French Vanilla decaf and the finest 100% Arabica beans are carefully selected and prepared by the gourmet partners.
To build on the excitement of energy drinks, Green Mountain Coffee introduced 2 new K-Cup varieties recently. The revv and revv Pulse K-Cup portion packs. These are energy drinks packed with 100% Arabica coffee, while revv Pulse gives add-ons on ginseng and guarana to boost up performance.
Research showed that people love to take their coffee on the go using travel mug on a regular basis. That is why Green Mountain has launched last March 17, 2010 a new Travel Mug K-Cup portion pack that brews the largest brew size, with coffee varieties of Green Mountain Coffee Breakfast Blend, Green Mountain Coffee French Toast, and Donut House Extra Bold.
You have always wanted to improve the quality of your coffee. You just didn’t realize how easy it was going to be to do it. Consumers will benefit from the quality coffee experience and convenience provided by Keurig’s Single-Cup Brewing technology. To operate the machine, select a K-Cup portion pack of your favorite coffees or teas and places it in the brewer and then adds one cup of water and pushes the brew button. The coffee or tea should be ready in less than a minute. K-cups are minbrewers that eliminate the hassle of grinding beans, measuring coffee, handling filters and messy cleanup while brewing a gourmet cup of coffee or tea.
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